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Scholarship March 29, 2017

“Made to Stick: Why Some Ideas Survive and Others Die” (pdf)

The Wabash Center

Author
Heath, Chip; and Heath, Dan
Publisher
Random House, New York, NY
300 page pdf version of a book about effective communication. For any given idea we have, there are 100 different ways to communicate it. Which one do you choose? The book answers these questions, and this guide helps to distill these concepts into teachable exercises.